All of these are elements you would expect from a trusted market research partner. However, we believe that one of our biggest strengths comes from our thought leadership capabilities. We think the best findings are those that successfully marry existing analytical approaches with genuinely fresh perspectives.
Submit Marketing Research White Papers Free white papers and articles on different marketing research techniques. Topics range from advertising research, to innovation, to concept testing and product testing, to win-loss evaluation. These articles detail the best practices for research.
All articles were written by marketing research professionals. Capturing offline, organic word-of-mouth episodes via an online word-of-mouth tracking program. A New Debate by Bruce Crandall A comparison between in-person qualitative and online qualitative techniques and methods.
Advertising Effectiveness by Jerry W. Thomas The advertising industry, as a whole, has the poorest quality-assurance systems and turns out the most inconsistent product their ads and commercials of any industry in the world.
Unlike most of the business world, which is governed by numerous feedback loops, the advertising industry receives little objective, reliable feedback on its advertising.
Advertising Research by Jerry W. Thomas A summary of recent insights about advertising, based on the latest research findings.
Advertising Tracking by Jerry W. Thomas The promise of media advertising is great. It's an opportunity for a brand to tell its story directly to the ultimate consumer.
It's an opportunity to build awareness and project a powerful brand image. An Interview with Jerry W. Through the use of advanced analytics and modeling, it offers insight executives need to make better strategic decisions that will drive business success.
If you need to hire a marketing research firm but have never done so, here are some tips to get you started. Thomas Over the past decade, some companies have set up private online panels as an economical way to conduct marketing research projects. A private research panel sometimes called a custom panel or customer panel is one set up by a company solely for its own use.
While many private panels are a success, an equal number are deemed failures. This article outlines some basic guidelines to help you decide if a private panel is right for your company. Beyond the Millennium by Jerry W. Thomas A look at the future of Online Marketing Research.
What is a brand, and why do brands matter? What is brand equity or a brand franchise? And how do you measure and manage brand equity to maximize profits over the long term?
Brave New World by Jerry W. Thomas The strategic implications of the Internet are far reaching—for global commerce, for global marketing, and for global marketing research. Bullet Holes in Bombers: Thomas Most analysts define operations research and management science to mean the application of the scientific method and advanced analytics to the solution of business problems.Marketing Research White Papers.
Free white papers and articles on different marketing research techniques. Topics range from advertising research, to innovation, to concept testing and product testing, to win-loss evaluation.
WHITE PAPER: In this research, we analyze the evolution of the static application security testing market, and evaluate its vendors according to their business and technology vision, as well as their ability to execute against that vision in their products and services.
WHITE PAPER: This study analyzes the EMM market, ranking the top 14 vendors by revenue and revealing the market trends and events that have helped shape the market landscape. Uncover advice on what you can do in the EMM buying phase.
Could your marketing efforts use a little kick? Are you looking to capture more leads, convert them to sales, and score more revenue? Research; Whitepapers; Upcoming & Recent Webinars; Google Analytics A Buyer’s Guide; Google, the EU, and Comparative Shopping Services: Minefields (and Opportunity) Everywhere! Marketing research can provide this feedback, but it’s often too expensive for the typical advertisement or commercial. Among commercials that are effective, the degree of sales effectiveness can vary greatly from one commercial to the next. WHITE PAPER: This study analyzes the EMM market, ranking the top 14 vendors by revenue and revealing the market trends and events that have helped shape the market landscape. Uncover advice on what you can do in the EMM buying phase.
But ultimately, whitepapers are the academic papers of marketing content. Readers expect a high degree of expertise backed by solid research that is fully documented by references.
Ebooks, on the other hand, are often extensions of a subject you cover regularly on a blog. Luth Research’s ZQ Intelligence provides three easy services that equip market researchers in various needs with the appropriate tools to embrace digital big data.
Read More Turbo Charge Your Survey Insights. White papers are among the top 10 tactics used by B2B content marketers in a CMI study. 78% of buyers used white papers in the past 12 months to research B2B purchasing decisions. Sounds simple, right? Write a white paper to improve the results of your content marketing efforts.